User interface design
We all love a great experience no matter what we are doing, so why should it be any different when it comes to the web & technology? A truly great experience means not getting in the way. By not distracting users and getting to know our clients customers, it allows us to work backwards when concepting and crafting a user interface. Naturally being active in our industry, we stay up to date on current web trends which allow us to be consistent in our interfaces, which immediately increases the users understanding of how things will work, which increase their efficiency.